TirePros Internal Coupon Creator

The problem: Our internal users wanted the option of creating/importing coupons into their account so they are able to organize, schedule and design whenever they need.
Worked with: CX team, Business Analyst, Lead Developer, Front End/Back End Developers
Discovery & Process: In order for this to be successful, I needed to set up some sketches, flows and wireframes to map out what was needed. Collaborating with the lead dev, we were able to come up with an interactive version to bring to a massive conference of our internal users. Research was conducted through questions, observation and testing which led me to begin personas and user profiles. Eventually creating high fidelity mocks and our team talked about what we thought needed to change based on the research.
Outcome: It is currently being used and we are conducting data analytics to optimize our UX. We plan on making improvements and updating when needed.

Omega Light Mode/REFORMATTING Lead

Due to all of the sensitive information I can’t share too many screens but will share the components created for the devs.
Background: Spoke with the Project Owner to understand what he was looking for. Tasked with creating a light mode version of our internal app, Omega which was created in dark mode. In addition to working on major UX features in the future.
What did I do? Lead another designer to help create the pages in Figma but wanted her to be the star of the project for our Project Owners. I created flows to help out the designer finish in time and created the component library to be used in the frames and for dev reference.

TirePros Heuristic Analysis

Conducted a heuristic analysis of TirePros.com to evaluate how the user experience can be improved.
Goals: Provide Clarity, Relevancy, Remove Friction, Remove Distractions
Heuristics Used: A combination of Nielson’s Top 10, Weinschenck & Barker, Gerhardt-Powals and Schneiderman’s.
Evaluation: Upon completion the top 3 issues were Design/Aesthetic, Consistency and Usability.

ATD Ride Along

Spent a day with a Customer Care Specialist who checks in on customers (business owners) to explain any new features the website has that they may not have been aware of. We were specifically looking to bring attention to ShopTalk which is essentially a chat feature that owners can use to ask questions instead of calling in.

Outline: Wanting to understand pain points and successes of the ATDOnline desktop and mobile applications to help improve UX for our customers.
What did I do? Used an in-person approach to watch the user interact with the application freely without input and asked questions after their usage.
Why did I do it? Wanted to learn how easy or difficult the application is to navigate for smaller businesses that might not get the education that a larger business would.
What was the result? Achieved research goals to find out how interaction with application effects the day-to-day business.
Customers aren’t aware of our new features:
None of the customers I spoke with knew there was a chat feature.
Owners won’t be looking at the app all that much, they will be working in the shop.
Owners have all out competitors websites open on their desktop, to see which site is easiest to use and get the tires they need quickly.
One customer who is new to our business, didn’t know about our training program and was struggling to figure out what type of tires to put on certain vehicles.
”App shouldn’t need to load my orders on the bottom, when I can just click on the top button and see my orders quicker than them loading.”
”When looking up products, we might not know the number so we have to look it up elsewhere first before being able to see it it’s available.”
What did I learn? The smaller shops have a hard time keeping up with the new features on our sites. I asked the CCS why they weren’t educated on that and he claimed that he didn’t know about it until recently. I think we need to educate our sales team on every update.
What would I do differently? Would like to have spent more time focusing on how they achieve certain tasks. With the time limit and COVID being a factor, this was quite difficult.

NTD Registration Replatform

Tasked with coming up with a better UX for our registration page. The image on the left is before and the right is after.

Walgreens Photo Kiosk Rebranding

Walgreens had a rebranding of their website, I was tasked with rebranding the entire kiosk. Color mapping, typography and components were all aspects of the project.

Walgreens Photo Selection ON KIOSK Redesign

This page needed a redesign for a better user experience. Was able to go to a Walgreens down the street and have users test, and observe photo selections. Being able to see how many of each size image was important. The right rail is a mini cart display, where the top half is where the user gets to specify what they want. Thumbnail size should be able to scale with the age range of our users. The image on the left is before and the right is after.